YouTube and TV: better together
Each day, people watch more than 3 billion videos on YouTube - the equivalent of every American watching about 9 videos a day. U.S. online consumers now spend as much time online as they spend watching TV. With the consumer shift to online media consumption, many of our advertisers wonder how online video ads measure against traditional TV ads. Do traditional and new media ads complement each other? Which format drives recall most effectively?To get answers, we partnered with Ipsos to measure the relative and combined effects of YouTube in-stream ...
More ways to reach your audience with YouTube mobile ads
There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views. For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens. In fact, brand recall jumps dramatically to 74 percent for people who ...
More ways to reach your audience with YouTube mobile ads
Editor's Note: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that ...
Meet the family: TrueView video ads deliver on cost-per-view pricing model
If you use TrueView video ads or interested in video advertising, we invite you to check out the Agency blog where we just posted some news and recent stats on this new suite of cost-per-view video ads. To learn more about the TrueView family of ad formats, visit the website here.Posted by Lauren Barbato, Inside AdWords crew
YouTube’s Promoted Videos hits one billion video views
YouTube’s Promoted Videos recently passed the one billion mark in the number of video views delivered to advertisers. Promoted Videos allow you to promote your video against search results on YouTube, against related videos on YouTube, or across the Google Display Network. Promoted Videos help you bring your business to life—letting your customers see you, hear you, and connect with you online.You can set up Promoted Video campaigns using your Google AdWords account. Similar to pay-per-click search ads, with Promoted Videos you can specify how much you would be willing ...
Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere
Mobile, video and rich media advertising are changing the way that businesses capture user attention by bringing together the power of sight, sound, and motion to engage audiences like never before. For example, to build awareness for the new season of their popular River Monsters series, Animal Planet, the "Surprisingly Human" TV network, launched an integrated media campaign across platforms to bring the show to life with the broadest audience possible - driving more than 900k YouTube video views in the weeks leading up to the premiere. The River Monsters ...
Learn about the latest in Video Ads on Ad Innovations
Google offers the world's largest online video audience, based on users of Google.com search, our partnerships with top video publishers across the Google Display Network, and the reach of YouTube, the world's largest video property. On YouTube alone, users generate 3 billion video views daily and upload 48 new hours of video per minute. The online video market is huge for users, and we believe this means it also holds a lot of potential for online advertisers. For those of you who are already passionate about this large and growing ...
