Younger viewers say hello to online video in 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted for broadband internet instead of cable TV grew 22.8 percent over the past year, according to the latest Cross Platform Report from Nielsen. To understand how this trend will impact advertisers in 2012, we partnered with ...
Younger viewers say hello to online video in 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted for broadband internet instead of cable TV grew 22.8 percent over the past year, according to the latest Cross Platform Report from Nielsen. To understand how this trend will impact advertisers in 2012, we partnered with ...
New Google research: Reaching your audience effectively with YouTube TrueView Ads
With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.Some of the best findings from our study include:8 of 10 viewers preferred TrueView to standard in-stream ads9 of 10 viewers thought TrueView created a better viewing ...
New Google research: Reaching your audience effectively with YouTube TrueView Ads
With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.Some of the best findings from our study include:8 of 10 viewers preferred TrueView to standard in-stream ads9 of 10 viewers thought TrueView created a better viewing ...
Love at first Search
More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones. This should be great news for businesses, but marketers still have trouble making a love connection with consumers based on charts that look more like dated EKG readings than real-time insights into the heart of the consumer. Since getting the affections of one person ...
Think With Google’s December Adventure: Mobile Tips Recap
Think With Google’s December Adventure continued this week with a focus on mobile. Here are the four mobile-related insights and tips we covered this week (and a fun factoid): Click on the titles to view the original posts and comments. #1 Monday: Search from mobile devices up 5x in the past two years! Capture the mobile opportunity with separate campaigns targeting mobile devices only. Advertisers with mobile-optimized sites and mobile-targeted campaigns have seen an average 11.5% increase in mobile CTR. #2 Tuesday: 59% of users visit a business and 40%+ make a purchase after using ...
YouTube and TV: better together
Each day, people watch more than 3 billion videos on YouTube - the equivalent of every American watching about 9 videos a day. U.S. online consumers now spend as much time online as they spend watching TV. With the consumer shift to online media consumption, many of our advertisers wonder how online video ads measure against traditional TV ads. Do traditional and new media ads complement each other? Which format drives recall most effectively?To get answers, we partnered with Ipsos to measure the relative and combined effects of YouTube in-stream ...
Think With Google’s December Adventure: Search Tips Recap
As we announced earlier this week, we'll be sharing insights and daily tips this month on Think with Google's Plus Page, to help you make the most of your holiday marketing. Here are the four search ad related insights we covered this week (and a fun factoid): Click on the titles to view the original Google+ posts and comments. Monday: 57% of shoppers still plan to do most of their holiday buying after Cyber Monday – Prepare for the big shopping days ahead by scheduling budgets to meet demand. Learn how in the "budget scheduling" section ...
Holiday insights and tips from Think with Google!
Think it’s too late for holiday marketing initiatives? Think again! Today the Think with Google team launches December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and opportunities for sparking your online holiday sales via search ads, mobile and more. It’s prime time for online shopping, so follow Think with Google on Google+ for daily tips! You can also add this helpful holiday calendar to automatically see these tips on your Google Calendar. Our December Adventure is just beginning - so bundle up, log ...
Think Insights with Google is out of beta and packing a data punch
Quick pop quiz:1. Based on search history, in what month does consumer demand for pretzels peak?2. Search adds how much (in $) to the world’s GDP?3. In 2011, what percent of people dreamed and brainstormed about their next vacation?4. What percent of the daily queries on Google.com have never been seen before?These are just a few of the questions that can be answered on the new Think Insights with Google, our information and resource hub for marketers. The site is fresh out of beta and sports a playful new ...
