Display Campaign Optimizer Available to All
Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level - like upgrading from a standard engine to a 6-speed manual gear-shift race car. For advertisers that prefer to put their campaigns on cruise-control and let Google technology do the heavy lifting, our suite of automatic optimization tools maximize the performance of your Google Display ...
Display Campaign Optimizer Available to All
Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level - like upgrading from a standard engine to a 6-speed manual gear-shift race car. For advertisers that prefer to put their campaigns on cruise-control and let Google technology do the heavy lifting, our suite of automatic optimization tools maximize the performance of your Google Display ...
A better way to buy display
Display advertising has undergone a bit of a fairytale-like transformation over the past several years, from the medium of “Click Here!” banner ads, to one that can be smart and sexy and help bring big ideas (even those from advertising’s past) to life. Now that display has had its “Cinderella moment,” we figured the “carriage” could use an upgrade as well. So today, we’re unveiling some changes designed to simplify the way you buy and run display through AdWords.Display’s New Home in AdWordsFor nine years, AdWords customers have been buying ...
Webinar: Display targeting strategies for direct response
On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:The "targeting toolbox" for direct response campaigns on the Google Display NetworkStrategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiencyTools, tips and best practices for maximizing ROI For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered here. After watching the ...
