Slice and dice your data using AdWords labels
We are excited to announce the launch of account labels. Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most interest to you. To see the opportunities that labels enable, let’s meet Bob. Bob is an online retailer who sells apparel and accessories for men and women. He has campaigns for shoes, clothes and bags for each of his three major markets (New York, Massachusetts and Pennsylvania) and ...
Slice and dice your data using AdWords labels
We are excited to announce the launch of account labels. Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most interest to you. To see the opportunities that labels enable, let’s meet Bob. Bob is an online retailer who sells apparel and accessories for men and women. He has campaigns for shoes, clothes and bags for each of his three major markets (New York, Massachusetts and Pennsylvania) and ...
AdWords and AdSense statistics temporarily delayed
As some of you may have noticed, since approximately 2pm PST this Monday, March 5th, there's been a delay for statistics reported in AdWords and AdSense. While the reports are delayed, whether you are an AdWords advertiser or an AdSense publisher, your ads are serving as usual, with no disruptions. This is a result of a temporary technical issue with our "statistics pipeline" (this is the system that translates the raw data into meaningful and actionable metrics for you). Our engineers are working hard to resolve the issue, and ...
Coming Soon: Ad Group Impression Share Metrics
Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren't capturing the majority of available impressions.In the next few weeks, you will see three new columns that can be added to your ad groups tab:Impr. Share: the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.Lost IS (Rank): the share of ...
Now all US and Canada advertisers can get more phone calls and detailed call reporting
Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all advertisers in the US and Canada. Availability was limited since the introduction in November 2010, so thanks for holding.Call Metrics works by assigning and placing a toll-free forwarding number next to your ad text on Google search pages. When a user sees your ad and calls the number, AdWords registers the call and forwards it to your business. So far, we’ve connected over 5 million calls for thousands of ...
