More ways to reach your audience with YouTube mobile ads
There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views. For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens. In fact, brand recall jumps dramatically to 74 percent for people who ...
More ways to reach your audience with YouTube mobile ads
Editor's Note: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that ...
YouTube’s Promoted Videos hits one billion video views
YouTube’s Promoted Videos recently passed the one billion mark in the number of video views delivered to advertisers. Promoted Videos allow you to promote your video against search results on YouTube, against related videos on YouTube, or across the Google Display Network. Promoted Videos help you bring your business to life—letting your customers see you, hear you, and connect with you online.You can set up Promoted Video campaigns using your Google AdWords account. Similar to pay-per-click search ads, with Promoted Videos you can specify how much you would be willing ...
