Making Search Ads work for businesses with mobile apps
Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads. Promote your app using ...
Making Search Ads work for businesses with mobile apps
Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads. Promote your app using ...
Think With Google’s December Adventure: Mobile Tips Recap
Think With Google’s December Adventure continued this week with a focus on mobile. Here are the four mobile-related insights and tips we covered this week (and a fun factoid): Click on the titles to view the original posts and comments. #1 Monday: Search from mobile devices up 5x in the past two years! Capture the mobile opportunity with separate campaigns targeting mobile devices only. Advertisers with mobile-optimized sites and mobile-targeted campaigns have seen an average 11.5% increase in mobile CTR. #2 Tuesday: 59% of users visit a business and 40%+ make a purchase after using ...
More ways to reach your audience with YouTube mobile ads
There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views. For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens. In fact, brand recall jumps dramatically to 74 percent for people who ...
More ways to reach your audience with YouTube mobile ads
Editor's Note: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that ...
Re-thinking Mobile Marketing & Analytics webinar recording featuring Avinash Kaushik
Missed the Think Mobile webinar on Nov. 2nd? The recording is now available here on the Google Business Channel on YouTube. In this video, Avinash Kaushik shares some best practices regarding mobile marketing strategies, and points out some strategies that you should be aware of. He also shares a framework for bringing fast, innovative measurement to your mobile data (including a special downloadable report). We hope you enjoy the webinar! Posted by Jaime Mayer, Marketing Manager
New: Tablet targeting options now available
In May, we let you know that tablet targeting options would be coming soon. We're excited to announce that tablet targeting is now available to all advertisers. Tablet targeting is a new AdWords campaign targeting option that gives you more precise control to effectively reach the growing number of tablet users. You can find the new Tablets with full browsers targeting option under the Networks and devices section of the Settings tab within your AdWords account. While in the past you were able to specifically target Apple iPad ...
“Mobile”-ize your business with Google Sites
A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether. In a recent study, we found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a competitor’s. By the end of this year, more than half of all Americans will own a smartphone. Your customers are mobile—are you?Today, we’re excited to announce a brand new tool to help your business get “mobile”-ized: Google Sites mobile landing pages. ...
Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere
Mobile, video and rich media advertising are changing the way that businesses capture user attention by bringing together the power of sight, sound, and motion to engage audiences like never before. For example, to build awareness for the new season of their popular River Monsters series, Animal Planet, the "Surprisingly Human" TV network, launched an integrated media campaign across platforms to bring the show to life with the broadest audience possible - driving more than 900k YouTube video views in the weeks leading up to the premiere. The River Monsters ...
