Get Local with AdWords
Get organized this spring with new location features in AdWords and share your storiesOver the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns. It’s no surprise that local campaigns are a focus for many businesses--from finding directions to looking up a phone number, more people are going online ...
More clarity and control with location targeting improvements
When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing.Location targeting is now easier to understand.First, we’ve reworded the options to help make them clearer. Here is what the options for advanced location targeting used to look like: Here is what we’re unveiling today: Show ads to people in a physical location, without ...
Location Targeting gets a makeover
Today, many businesses are using location targeting in their online ad campaigns to reach the right customers and improve campaign performance. Online agency iProspect, for example, uses location targeting to focus on top performing geographic areas for their client Talbots. As a result, they were able to lower their cost-per-click (CPC) by 36 percent, driving higher quality leads at a lower cost. To provide an even better experience for our advertisers, we've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about ...
