Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Originally posted on the Google Analytics blogToday, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights -- Marketing Attribution: Valuing the Customer Journey -- provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back.If you’re not familiar with digital attribution, it’s about distributing credit to all of the elements of your digital marketing program, so you can gauge the impact of customer marketing interactions on your ...
Think with Google comes to ad:tech SF to make the web work for you
More users. More screens. More content. Same time. Same customers. Same goals.As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How can we make the web work for you?Next week at ad:tech SF we’ll answer these questions through a 4-part “Think with Google” series.Tuesday, April 3rdCome hear from John Nicoletti, Director of Agency Development, on winning the ...
Webinar: Reaching Your Goals with Analytics
(Cross-posted from the Google Analytics Blog) Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup? We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join ...
