Location Targeting gets a makeover
Today, many businesses are using location targeting in their online ad campaigns to reach the right customers and improve campaign performance. Online agency iProspect, for example, uses location targeting to focus on top performing geographic areas for their client Talbots. As a result, they were able to lower their cost-per-click (CPC) by 36 percent, driving higher quality leads at a lower cost. To provide an even better experience for our advertisers, we've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about ...
