Display Campaign Optimizer Available to All
Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level - like upgrading from a standard engine to a 6-speed manual gear-shift race car. For advertisers that prefer to put their campaigns on cruise-control and let Google technology do the heavy lifting, our suite of automatic optimization tools maximize the performance of your Google Display ...
Display Campaign Optimizer Available to All
Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level - like upgrading from a standard engine to a 6-speed manual gear-shift race car. For advertisers that prefer to put their campaigns on cruise-control and let Google technology do the heavy lifting, our suite of automatic optimization tools maximize the performance of your Google Display ...
Webinar tomorrow: Advanced audience targeting on the Google Display Network
This live webinar will outline how advertisers can use advanced audience targeting across the Google Display Network. We will discuss how to overlap and maximize AdWords products in order to reach specific target audience segments by using products such as remarketing, interest categories, topic targeting and more. This live webinar will be presented by a UK-based Google Display Specialist and more specialists will be on hand to answer any questions you may have.When: Tuesday 27th March at 3pm GMT (10am EST / 7amPST)Register now!Posted by Katie Miller, Inside AdWords crew
Webinar tomorrow: Advanced audience targeting on the Google Display Network
This live webinar will outline how advertisers can use advanced audience targeting across the Google Display Network. We will discuss how to overlap and maximize AdWords products in order to reach specific target audience segments by using products such as remarketing, interest categories, topic targeting and more. This live webinar will be presented by a UK-based Google Display Specialist and more specialists will be on hand to answer any questions you may have.When: Tuesday 27th March at 3pm GMT (10am EST / 7amPST)Register now!Posted by Katie Miller, Inside AdWords crew
A better way to buy display
Display advertising has undergone a bit of a fairytale-like transformation over the past several years, from the medium of “Click Here!” banner ads, to one that can be smart and sexy and help bring big ideas (even those from advertising’s past) to life. Now that display has had its “Cinderella moment,” we figured the “carriage” could use an upgrade as well. So today, we’re unveiling some changes designed to simplify the way you buy and run display through AdWords.Display’s New Home in AdWordsFor nine years, AdWords customers have been buying ...
Google Display Network – Audience Solutions Webinar now available on demand
Our recent webinar on Tuesday, Finding Your Target Audience with Google Display Network, was a huge success. With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time. Ads can no longer be generic in nature – they have to truly resonate to make any impact. In this webinar, we talked about how you can use Audience Solutions such as remarketing and interest categories today to optimize your campaigns, tailor creative, and improve conversions. We then talked about the ...
Find your audience with the Google Display Network
Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at the right time. How can you do this intelligently, and at scale? Audience Solutions on the Google Display Network (GDN) provides the insight you need, connecting potential customers by with exactly what they are looking for -- when they are ready to buy.Please join Google in our upcoming webinar ...
A look at how display builds brands for marketers today
Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerate, for an increasingly growing number of brands, display advertising has become an important part of their strategy. In fact, in the recently conducted Advertiser Intelligence Reports study, by Advertiser Perceptions, advertisers are planning on spending more digital display dollars in the next 12 months for brand goals than direct response.1 So this week, ...
A look at how display drives performance for marketers today
(Cross-posted from the AdWords Agency Blog)Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google display campaign in the last year while continuing to increase their investment, today we’re shining a light on some specific examples.For each brand we’re highlighting today, display was an integral part of their broader marketing strategy. To make it work, they tapped into a robust display advertising toolbox and applied targeting, ...
Webinar: Display targeting strategies for direct response
On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:The "targeting toolbox" for direct response campaigns on the Google Display NetworkStrategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiencyTools, tips and best practices for maximizing ROI For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered here. After watching the ...
