Think With Google’s December Adventure: That’s a wrap!
Think With Google's December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previous weeks' recaps for: Week 1: Search insights and tips Week 2: Mobile insights and tips Week 3: Display insights and tips Here are the three tips and insights covered this week (and a bonus treat):#1. Monday - According to the Google ebook Zero Moment of Truth, consumers now consult an ...
Think With Google’s December Adventure: That’s a wrap!
Think With Google's December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previous weeks' recaps for: Week 1: Search insights and tips Week 2: Mobile insights and tips Week 3: Display insights and tips Here are the three tips and insights covered this week (and a bonus treat):#1. Monday - According to the Google ebook Zero Moment of Truth, consumers now consult an ...
Think With Google’s December Adventure: Display and 2011 Trends Recap
Think With Google's December Adventure finished its third week with a focus on display and trends from 2011. Here are the five insights and tips we covered this week: Click on the titles to view the original posts and comments. #1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash Be sure to make video a core component of your display advertising mix to maximize holiday sales. #2. Tuesday: 96% of people visiting a website leave without completing a transaction Use remarketing to follow-up with targeted shoppers who browsed your products and ...
Think With Google’s December Adventure: Display and 2011 Trends Recap
Think With Google's December Adventure finished its third week with a focus on display and trends from 2011. Here are the five insights and tips we covered this week: Click on the titles to view the original posts and comments. #1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash Be sure to make video a core component of your display advertising mix to maximize holiday sales. #2. Tuesday: 96% of people visiting a website leave without completing a transaction Use remarketing to follow-up with targeted shoppers who browsed your products and ...
Think With Google’s December Adventure: Mobile Tips Recap
Think With Google’s December Adventure continued this week with a focus on mobile. Here are the four mobile-related insights and tips we covered this week (and a fun factoid): Click on the titles to view the original posts and comments. #1 Monday: Search from mobile devices up 5x in the past two years! Capture the mobile opportunity with separate campaigns targeting mobile devices only. Advertisers with mobile-optimized sites and mobile-targeted campaigns have seen an average 11.5% increase in mobile CTR. #2 Tuesday: 59% of users visit a business and 40%+ make a purchase after using ...
Think With Google’s December Adventure: Search Tips Recap
As we announced earlier this week, we'll be sharing insights and daily tips this month on Think with Google's Plus Page, to help you make the most of your holiday marketing. Here are the four search ad related insights we covered this week (and a fun factoid): Click on the titles to view the original Google+ posts and comments. Monday: 57% of shoppers still plan to do most of their holiday buying after Cyber Monday – Prepare for the big shopping days ahead by scheduling budgets to meet demand. Learn how in the "budget scheduling" section ...
Holiday insights and tips from Think with Google!
Think it’s too late for holiday marketing initiatives? Think again! Today the Think with Google team launches December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and opportunities for sparking your online holiday sales via search ads, mobile and more. It’s prime time for online shopping, so follow Think with Google on Google+ for daily tips! You can also add this helpful holiday calendar to automatically see these tips on your Google Calendar. Our December Adventure is just beginning - so bundle up, log ...
