Perspective on Dynamic Search Ads – Guest Q & A with RKG
Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune 500 (details about RKG below).Here’s a short video followed by Q&A. RKG has further offered to answer any other questions you might have about their experience with Dynamic Search Ads over on their blog.Q. What’s ...
Perspective on Dynamic Search Ads – Guest Q & A with RKG
Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune 500 (details about RKG below).Here’s a short video followed by Q&A. RKG has further offered to answer any other questions you might have about their experience with Dynamic Search Ads over on their blog.Q. What’s ...
A look at how display builds brands for marketers today
Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerate, for an increasingly growing number of brands, display advertising has become an important part of their strategy. In fact, in the recently conducted Advertiser Intelligence Reports study, by Advertiser Perceptions, advertisers are planning on spending more digital display dollars in the next 12 months for brand goals than direct response.1 So this week, ...
A look at how display drives performance for marketers today
(Cross-posted from the AdWords Agency Blog)Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google display campaign in the last year while continuing to increase their investment, today we’re shining a light on some specific examples.For each brand we’re highlighting today, display was an integral part of their broader marketing strategy. To make it work, they tapped into a robust display advertising toolbox and applied targeting, ...
