Think with Google: "Word of Mouth" study shows Google directly informs 146 million brand conversations a day
There are more than 2.4 billion conversations about brands every day, according to our latest "Word of Mouth" study with Keller Fay. More than half of consumers involved in these conversations say they’re likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet play into all this conversation, so we took a look at what effect the Internet and search have on word of mouth. The study shows how media and marketing channels provided content before, ...
