Announcement: Custom alerts will sunset on June 30, 2012
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can now be done by creating automated rules - a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify. Based on automated rules adoption, we have decided to ...
Announcement: Custom alerts will sunset on June 30, 2012
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can now be done by creating automated rules - a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify. Based on automated rules adoption, we have decided to ...
New Changes to Ad Rotation
AdWords currently offers three ad rotation settings: optimize for clicks, optimize for conversions, and rotate evenly. Using the “rotate” setting for ad rotation is helpful for testing new creatives, but when run indefinitely can inhibit advertiser performance and deliver less relevant ads to our users. Starting next week, the “rotate” setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days. After that, the setting will then optimize to show the ads expected to generate ...
New Changes to Ad Rotation
AdWords currently offers three ad rotation settings: optimize for clicks, optimize for conversions, and rotate evenly. Using the “rotate” setting for ad rotation is helpful for testing new creatives, but when run indefinitely can inhibit advertiser performance and deliver less relevant ads to our users. Starting next week, the “rotate” setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days. After that, the setting will then optimize to show the ads expected to generate ...
Advanced sign-in security to protect your AdWords account
Has anyone you know lost control of their online accounts? Cases like the "Mugged in London" scam demonstrate why it's important to take steps to help secure your activities online. If you reuse the same password on multiple sites and one of those sites gets hacked, or your password was stolen through a phishing scam, it can be used to access some of your most closely-held information.We continually strive to develop solutions to prevent security breaches like these. So last year, we developed an advanced opt-in security feature for Google ...
Advanced sign-in security to protect your AdWords account
Has anyone you know lost control of their online accounts? Cases like the "Mugged in London" scam demonstrate why it's important to take steps to help secure your activities online. If you reuse the same password on multiple sites and one of those sites gets hacked, or your password was stolen through a phishing scam, it can be used to access some of your most closely-held information.We continually strive to develop solutions to prevent security breaches like these. So last year, we developed an advanced opt-in security feature for Google ...
New matching behavior for phrase and exact match keywords
Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock] "bollard cover" [single serving coffee maker] Now have a look at these two rows of search queries. 1. waterproof sunblock buy bollard cover single serving coffee maker 2. waterpoof sunblock buy bollard covers single serve coffee maker Today, only the search queries in the upper row (1) are considered a match and allowed to trigger an ad that can appear in the results. The close variants in the bottom row (2) are ...
Get Local with AdWords
Get organized this spring with new location features in AdWords and share your storiesOver the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns. It’s no surprise that local campaigns are a focus for many businesses--from finding directions to looking up a phone number, more people are going online ...
More clarity and control with location targeting improvements
When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing.Location targeting is now easier to understand.First, we’ve reworded the options to help make them clearer. Here is what the options for advanced location targeting used to look like: Here is what we’re unveiling today: Show ads to people in a physical location, without ...
Display Campaign Optimizer Available to All
Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level - like upgrading from a standard engine to a 6-speed manual gear-shift race car. For advertisers that prefer to put their campaigns on cruise-control and let Google technology do the heavy lifting, our suite of automatic optimization tools maximize the performance of your Google Display ...
