Improved transparency and choice with ads on search and Gmail
Our AdWords engineers are constantly working to make ads more relevant and useful. We're also working to give users more transparency and choice with the ads that they see. These efforts help maintain user trust, which is fundamental to the effectiveness of AdWords.New features for usersStarting today we’re placing a "Why these ads?" link on Google search results and Gmail (known as Google Mail in some countries).When a user clicks the link, it expands to explain details about why each ad was shown. A user can also access the Ads ...
