More ways to reach your audience with YouTube mobile ads
There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views. For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens. In fact, brand recall jumps dramatically to 74 percent for people who ...
Upgrade to AdWords Editor 9.7.1 for more efficient campaign management
AdWords Editor version 9.7.1 is now available for Windows and Mac. This new version includes performance improvements and several new options for editing and targeting your campaigns. A few highlights: Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop). A new tool for changing the capitalization of selected text in one step. More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting. For a complete list of changes and instructions, visit our release notes. If you're already ...
Upgrade to AdWords Editor 9.7.1 for more efficient campaign management
AdWords Editor version 9.7.1 is now available for Windows and Mac. This new version includes performance improvements and several new options for editing and targeting your campaigns. A few highlights: Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop). A new tool for changing the capitalization of selected text in one step. More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting. For a complete list of changes and instructions, visit our release notes. If you're already ...
Get more from AdWords this season with improved Product Ads
The busiest shopping days of the holiday season are just around the corner! As you're thinking about ways to get more results from AdWords this season, consider investing in Product Listing Ads, which allow shoppers to see the exact products you offer before they even reach your site, leading to more clicks, higher quality leads, and higher ROI for your search ads. In fact, users are twice as likely to click on Product Listing Ads than on text ads in the same location for shopping queries. Here are a couple of ...
Third Party Tools To Help Manage Your Google+ Page
Last week, we announced Google+ Pages, which provide a new way for businesses, brands, products, organizations and other entities to build a public identity on Google+. We’re encouraged by the number of pages that have been created and brands’ enthusiasm for building better relationships with their customers on Google+. Businesses can create and manage their pages directly through Google+. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages. We also recognize that some businesses use social media management ...
This Week: Google+ Webinar and Help Desk Hangouts!
As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. Over the next two days we’re offering two awesome opportunities for you to learn more about getting your business on Google+:Tomorrow: Learn with Google Webinar: Getting Your Business on Google+Wednesday November 16, 2pm ET. Register here. Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be ...
Think Insights with Google is out of beta and packing a data punch
Quick pop quiz:1. Based on search history, in what month does consumer demand for pretzels peak?2. Search adds how much (in $) to the world’s GDP?3. In 2011, what percent of people dreamed and brainstormed about their next vacation?4. What percent of the daily queries on Google.com have never been seen before?These are just a few of the questions that can be answered on the new Think Insights with Google, our information and resource hub for marketers. The site is fresh out of beta and sports a playful new ...
Connect your Google+ Page to your AdWords campaigns
This week we introduced Google+ Pages, a new way to get closer to your customers online. At that time we announced that you’d be able to link your Page to your AdWords campaigns, so that all your +1s -- from your Page, your website, ads and search results -- get tallied together and appear as a single total. We’re happy to announce that starting today, and rolling out to all advertisers globally over the rest of the week, we’re making this functionality available with a new AdWords feature ...
Introducing the revamped Ad Traffic Quality Resource Center
We are pleased to introduce the revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. The Google Ad Traffic Quality Team monitors traffic across Google’s ad network, and prevents advertisers from paying for invalid traffic. Our team provides this protection for everyone without any action needed from you, but we also know that many of you want to do whatever you can to ensure the best performance for your ads. We have created this site to share various resources that ...
Learn how to get your business on Google+
Yesterday, we opened up Google+ to businesses, a way for businesses to get closer to their customers. We’ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy’s.How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started:ad:tech New York keynote: Getting Closer to Your Customers on Google+Wednesday, November 9, 5:30pm - 6:15pm ETJoin Google’s Head of Social Advertising Products, Christian ...
