Happy Birthday DoubleClick Search V3
DoubleClick Search V3 is one year old! Over the last year we've focused on: Campaign Management Deeper Insights Bid Optimization Better Results To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog.Posted by Allison Sommer, Inside AdWords crew
Happy Birthday DoubleClick Search V3
DoubleClick Search V3 is one year old! Over the last year we've focused on: Campaign Management Deeper Insights Bid Optimization Better Results To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog.Posted by Allison Sommer, Inside AdWords crew
Announcement: Custom alerts will sunset on June 30, 2012
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can now be done by creating automated rules - a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify. Based on automated rules adoption, we have decided to ...
Announcement: Custom alerts will sunset on June 30, 2012
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can now be done by creating automated rules - a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify. Based on automated rules adoption, we have decided to ...
Here’s what our customers say about Link Builder
Author (displayed on the page): Ken McGaffin Watch the video Ben Hunt, Web Design From Scratch My favorite feature is that it finds what’s useful … it finds the sites that link to your competitors but not to you. ………………………………………………………………………………………………….. Brian Mathers, Online Excellence “The Link Builder tool gives me direction. It helps me to identify where the actual links are that I should be focusing on.” ………………………………………………………………………………………………….. Michael Delpierre, online marketing agency ConversionPipeline “As a business owner/marketer … it’s a huge cost saver. Before we used to have to manually search for websites that were (a) relevant and (b) ...
Go further with Google
Author (displayed on the page): Andrew TobertTheir aim, ultimately, is to empower webmasters to create better content, but to do that, they need to give them the tools that make their data meaningful. So they launched www.thinkwithgoogle.com It’s essentially a collection of all Google’s data in one place, so you can spot emerging trends and adapt your business accordingly. Here’s a cute video explaining how their insights tool works. Cool, right? It’s actually quite a good site, well worth having a play around with. They’ve also collated some studies, looking at various ...
Why Facebook won’t survive the decade
Author (displayed on the page): Andrew TobertFacebook, despite all the impressive numbers, just isn’t a very effective moneymaker. According to their IPO documents, Facebook made $3.7 billion revenue in 2011. Not too shabby at all, but in December 2011 they had 845 million users. Assuming they averaged 700 million for the whole year, that’s just over $5 per user per year. And that’s revenue, not profit. Given that 15% of its revenue comes from one social game developer, Zynga, suddenly the whole system seems a bit fragile. Its current revenue model ...
Announcing the next series of Learn with Google webinars!
Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business. Check out our upcoming live webinars below: May 23 at 10am PDT: Getting Started with Google Analytics May 24 at 9am PDT: Building Blocks ...
Announcing the next series of Learn with Google webinars!
Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business. Check out our upcoming live webinars below: May 23 at 10am PDT: Getting Started with Google Analytics May 24 at 9am PDT: Building Blocks ...
Younger viewers say hello to online video in 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted for broadband internet instead of cable TV grew 22.8 percent over the past year, according to the latest Cross Platform Report from Nielsen. To understand how this trend will impact advertisers in 2012, we partnered with ...
